REV OPS BAROMETER (EXECUTIVE SUMMARY)

CoLab_RevOps2019_Square2_ES6.jpg
CoLab_RevOps2019_Square2_ES6.jpg

REV OPS BAROMETER (EXECUTIVE SUMMARY)

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LEARN HOW REVENUE OPERATIONS PROFESSIONALS ARE PRIORITISING ATTENTION AND RESOURCES FOR THE NEXT 12 MONTHS

This survey captures opinions from senior revenue operations personnel representing >50 major publishers, predominantly in UK and Europe. The results highlight a divide between the most progressive ‘Leaders’ and the least progressive ‘Laggards'.

Value to Publishers:

  • Understand the traits and characteristics of Rev Ops Leaders

  • Understand why being a Rev Ops leader is crucial to business growth

  • Benchmark your organisation to industry leaders

Value to Tech Vendors:

  • Understand the differences between Rev Ops Leaders and Laggards

  • Assess the differing business priorities and motivations of each group and tailor your sales strategy accordingly

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