REV OPS BAROMETER (FULL WHITEPAPER)

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CoLab_RevOps2019_Square2.png

REV OPS BAROMETER (FULL WHITEPAPER)

1,750.00

LEARN HOW REVENUE OPERATIONS PROFESSIONALS ARE PRIORITISING ATTENTION AND RESOURCES FOR THE NEXT 12 MONTHS

This survey captures opinions from senior revenue operations personnel representing >50 major publishers, predominantly in UK and Europe. The results highlight a divide between the most progressive ‘Leaders’ and the least progressive ‘Laggards'.

Value to Publishers:

  • Understand the traits and characteristics of Rev Ops Leaders

  • Understand why being a Rev Ops leader is crucial to business growth

  • Benchmark your organisation to industry leaders

Value to Tech Vendors:

  • Understand the differences between Rev Ops Leaders and Laggards

  • Assess the differing business priorities and motivations of each group and tailor your sales strategy accordingly

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Revenue operations professionals are pivotal to the success of the modern media company. They are power-users of technology underpinning publisher revenue generation and they know first-hand whether existing tools are fit for purpose or obsolete.

The Rev Ops Barometer captures opinions from senior revenue operations personnel representing >50 major publishers, predominantly in UK and Europe. The results highlight a divide between the most progressive ‘Leaders’ and the least progressive ‘Laggards'.