Welcome to the H2 2021 Rev Ops Barometer!

With three years of research to draw upon, the Barometer is now the largest continuous survey of specialist advertising, data and revenue operations professionals around the World. 

Our objective with this program is to create a valuable resource for publishers, vendors, and investors alike, all looking to improve their understanding of this vital function within the media industry.
In this round we heard from over 175 specialists covering current industry issues (such as identity and privacy) as well as ongoing business challenges (such as the need to redefine skills and roles in an increasingly programmatic environment).

The Rev Ops Barometer program is funded through the generous support of sponsors (and we extend our special thanks to LiveIntent, Burt, GeoEdge, and Blockthrough for joining us this round). However, please note that all paid-for questions are kept entirely separate from this general industry report in order to remove any bias in the data.

Finally, a special mention to the team at Beeler.Tech for their extensive collaboration, helping us ensure our survey is aligned with the latest thinking within their vibrant advertising operations community.

“Beeler.Tech is excited to expand the reach and benefits of the Rev Ops Barometer report. Helping publishers know where they stand among their peers and helping ad tech understand publisher priorities and pain points, will help produce robust and wide reaching solutions at a critical time. Being part of the community makes it stronger and moves the whole community forward faster by helping publishers better understand the landscape and their options.” Rob Beeler