Duncan Arthur has more than 15 years of digital advertising experience gained in both media owner and agency roles in the UK and Australia.
Over the last couple of years he has worked on the publishing side of the industry, most recently as consulting CEO for KPEX, a programmatic advertising alliance involving four of the largest publishers in New Zealand (Fairfax, Mediaworks, TVNZ and NZME). Prior to this he was Commercial Director at The Guardian Australia, responsible for establishing local sales operations and local lead on The Pangaea Alliance (a global initiative involving The Guardian, FT, Thomson Reuters and CNN).
In his most recent agency-side role, Duncan was Director of Digital Services at Initiative, where he launched and developed the Australian digital operations and led digital strategy for major local and international brands including Emirates, Hyundai, Kia, Macquarie Bank and Fairfax.
He is particularly drawn to start-ups and other businesses looking to commercialise their digital assets effectively and profitably.